The Stearate salts are generally used for their lubricating properties. They also help to keep emulsions from separating into their oil and liquid components. The Stearate salts increase the thickness of the lipid (oil) portion of cosmetics and personal care products and reduce the clear or transparent appearance of finished products. In cosmetics and personal care products, Stearate salts are used mainly in the formulation of makeup products such as eyeliner, eyeshadow, mascara, lipsticks, blushers, face powders and foundations. They are also used in fragrances, deodorants, and hair and skin care products.